Pavlina Draganova of campaign group Organise said that while pay was returning to the same levels as before the Christmas peak season, for many it still represented a real-terms cut. Drivers say rates of pay are constantly fluctuating – with one driver experiencing five different changes in day rates since September while others had had two or three adjustments in that time. The uncertainty makes it hard to budget.

Equally, this reaction isn't restricted to your organisation, it could be your industry, your geography or even your supply chain. What impact can fake news have on my organisation's reputation?