Products and services will receive reviews over time and only will clusters of reviews appear when sales occur or new products are released. However, if a business is purchasing reviews, or a competitor pays to have a product smeared in its reviews, those services often are fulfilled in bulk with little delay between posts. This appears as a flood of reviews over a short amount of time with content that seems very similar in tone and voice, from similar users, which brings us to our next indicator of falseness. Don't Let False Reviews Ruin Your Reputation
Products and services will receive reviews over time and only will clusters of reviews appear when sales occur or new products are released. However, if a business is purchasing reviews, or a competitor pays to have a product smeared in its reviews, those services often are fulfilled in bulk with little delay between posts. This appears as a flood of reviews over a short amount of time with content that seems very similar in tone and voice, from similar users, which brings us to our next indicator of falseness. Don't Let False Reviews Ruin Your Reputation